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About Us: CDSA-A Marketing Excellence

Pioneering South African Marketing Excellence

CDSA: Your Trusted Marketing Partner

Experience a force that combines decades of insight, and expertise to revolutionise marketing in South Africa. That’s CDSA, born from the fusion of Concept Group and Retail Technology Group in December 2022.

Being an integrated, data-driven agency, we pride ourselves on delivering verifiable outcomes. Our team comes with over 40 years of communication expertise. We are deeply rooted in the South African ethos and the insights to create marketing brilliance.

Let us add to your brand’s story together.

Our Mission

Our mission forms the bedrock of all our interactions with clients and partners. We believe in-Exceeding Expectations Every Time.

Our Vision

Our vision is to harness our strength and deep understanding to articulate a culture of marketing brilliance.

Our Mentors

Ashish Jalan
Managing Director, Concept Group

Ashish Jalan

Ashish Jalan boasts over two decades of expertise in the digital industry. Throughout his career, he has been a frontrunner in leveraging technology to transform businesses with strategic insights. Ashish remains at the forefront of innovation, ensuring that CDSA's digital strategy is geared towards achieving measurable value for clients.
deepak_sumani
Managing Director, CDSA

Deepak Sumani

Deepak Sumani is a trailblazer who comes with over 25 years of experience in digital commerce. His vast experience and insights have been instrumental in driving CDSA's success as a key player in the South African market.
Vivek Suchanti
Chairman, Concept Group

Vivek Suchanti

Vivek Suchanti is a true maverick in advertising and marketing. With his excellent career, he represents a new wave of professionals marked by their relentless dynamism. His ability to foster both organic growth and execute strategic acquisitions shows his strategic acumen.